Media Coverage
Twitter and Facebook Have Made Word-Of-Mouth The Most Powerful Marketing Tool
Business Insider article, by Vijay Sundaram, SocialTwist, February 17, 2012
SocialTwist is mentioned as among new companies that allow businesses to raise awareness, drive traffic, and acquire new customers.
Huffington post, by Ramy Khuffash, February 14, 2012
"SocialTwist cited for innovative use of social media to drive in-store visits for retailers like H-E-B, for brands like Kimberly Clark."
Supermarket News article, by Christina Veiders, February 2, 2012
SocialTwist mentioned as the next thing after Groupon and Living Social in its use of social referrals to drive coupon strategies.
Mashable article, by Jeff Hudson, January 19, 2012
"Coupon Websites Are Taking The Wrong Approach"
Business Insider article, by Vijay Sundaram, SocialTwist, October 21, 2011
SocialTwist among top 5 social campaigns for 2011.
Adrants article by Steve Hall, September 14, 2011
Combining online coupons with social networking seems to be a good fit, says Brett Groom, ConAgra's senior vice president of content integration and activation.
Investor's Business Daily article by Pete Barlas, September 8, 2011
SocialTwist Mobilizes 4.8 Million Brand Advocates In 12 months; Taps ex-Googler, Sanjeev Agrawal, as President
PR Web article August 11, 2011
SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create "customer advocates"...
brandchannel post by Sheila Shayon, August 16, 2011
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies.
MediaPost article by Laurie Sullivan, August 11, 2011
SocialTwist reported average 66% click-thru rate on friend referrals, and over 50% redemption rate on offers.
TechCrunch post by Sarah Perez, August 10, 2011
Former Googler Sanjeev Agrawal, is President and his goal will be to help SocialTwist navigate its way through its next growth period.
Wall Street Journal article August 10, 2011
iMingle® Launches in Arizona with Group Buying for Car Insurance.
PR Web article July 18, 2011
While WebProNews covers a lot of daily deal startups, SocialTwist stood out to us for its unique approach.
WebProNews video interview by Abby Johnson, June 3, 2011
Sharing is a powerful targeting mechanism, making social coupons such a success. Digital deals are a growing way for publishers to turn static banners into actionable and social advertising formats.
eMedia Vitals blog post by Ellie Behling, June 1, 2011
"The big difference between Social Twist and so many of the other coupon distributing schemes is strategic precision. This company understands that in order to deliver a promotion with genuine brand-enhancing value, you need..."
iMedia Connection Blog post by Jim Nichols, May 20, 2011
"Word of mouth works best when it comes from those you know and allowing your customers to spread what's valuable to them to each other is always important."
Digital CPG Blog post by Rebecca Thorman, April 29, 2011
"If you choose to think of this as a puff piece for SocialTwist, that's your right. For others, some solutions just work and are worth sharing."
Adrants article by Steve Hall, April 19, 2011
"People aren't buying the Sunday paper; people aren't going to their mailbox," said Wengroff. "So [coupons distributed socially online] is a great way to reach people where they're reading [because] they're reading their email and Facebook or Twitter streams."
Direct Marketing News article by Tim Peterson, April 18, 2011
"According to McDowell, the D-lights/ SocialTwist campaign provided some key takeaways that Sara Lee is likely to incorporate into future coupon planning: Social couponing is highly effective, Incentives are a great motivator for social referrals, and $2.50 was a very attractive offer for the target audience.
PROMO magazine article by Brian Quinton, April 13, 2011
"A key trend brands can leverage is that friends know what other friends like and they know what their other friends are looking for," said Pullur.
BizReport article by Kristina Knight, April 13, 2011
"In an environment where customers are having less product & service referral conversations, it is refreshing to see a company construct such a clear, simple and easy-to-execute way to tell a friend about a favorite product and get rewarded for doing so."
COLLOQUY article by Kelly Hlavinka, March 31, 2011
"They should be thinking in terms of the power of word-of-mouth and how to best encourage their customers to share with and talk to their friends."
ClickZ article by Christopher Heine, Feburary 17, 2011
Want This Facebook Offer? Better 'Like' Us First
ClickZ article by Christopher Heine, January 31, 2011
"Earning trusted referrals from users is the Holy Grail in marketing. On Facebook, that means having recommendations appear on users' activity feed"
Media Bullseye article by Wayne Kurtzman, January 27, 2011
"If you can get your advertising into the activity feed, that's the best time to touch people -- and the launch of sponsored stories is doing just that"
Foxnews.com article by Jeremy A. Kaplan, January 26 , 2011
"The key here is to get customers to talk about your product"
Portfolio.com article by Romy Ribitzky, January 14, 2011
"Shared links on Facebook average about three clickthroughs, while ones on Twitter get 19 apiece, according to Social Twist study cited by BusinessInsider."
All Facebook article, by Jackie Cohen on December 13th, 2010
"Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet."
Business Insider article, by Eunju Lie, December 13, 2010
"Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."
Entrepreneur article, December 2010
"How Social Media Can Pump Up Your Holiday Campaign."
Business Insider article by SocialTwist CEO Vijay Pullur, November 3, 2010
"MySpace had more than 42% of the social network market in 2007, surpassing newcomers such as Facebook and Twitter. According to SocialTwist, MySpace now accounts for just 15%"
ComputerWeekly.com article by Jenny Williams, October 2010
"USA Today Snapshots® reveals most popular instant messengers. Source: SocialTwist"
USA Today front page, October 19, 2010
"SocialTwist reported email was the most common channel used to share content via the company's Tell-a-Friend widget."
eMarketer article, October 2010
"Which has more value to content producers - a tweet or a Facebook share? New data from SocialTwist throws up some interesting answers."
All Facebook article by Caitlin Fitzsimmons, October 2010
"Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."
PC World article by Barbara Hernandez, October 2010
"Since debuting its ad products to mixed reviews this year, some analysts have questioned Twitter's viability as a mass marketing channel. Yet, new research (from SocialTwist) shows that the micro-blogging service is excelling in one critical area: click-through rates."
MediaPost article, October 2010
"What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email? According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking..."
Fast Company article by Austin Carr, October 2010
"Why mingling with millennials is vital for your business"
iMedia Connection article by SocialTwist CEO Vijay Pullur, October 2010
"The Top 5 Ways for Insurance Companies to Use Social Media"
Risk Management Magazine article by SocialTwist CEO Vijay Pullur, September 2010
"Human Filtering: The privacy you value via the most sophisticated behavioral targeting you can't buy"
Blognotions article by SocialTwist VP of Sales Michael Crosson, September 2010
"Today, marketers are looking at social media as a land grab. - Vijay Pullur, founder and CEO of Social Twist, in an interview with eMarketer, August 4, 2010"
eMarketer report by Lisa E. Phillips, September 2010
"CEO and founder of SocialTwist shares five ways for insurers and producers to use social media for promotions and marketing."Insurance Networking News, August 2010
"SocialTwist is a social media marketing mechanism that actually bridges the gaps in social media"Brandchannel article by Sheila Shayon, August 2010
"SocialTwist's Tell-a-Friend accounts for 7-10% of Jamba Juice campaign."QSR Magazine article by Sam Oches, July 2010
"Behavioral Targeting with a SocialTwist... allows Web site members to forward marketing message with one click."MediaPost's Behavioral Insider article by Laurie Sullivan, July 2010
"Taking the high road with customers hasn't exactly been a hallmark of social media over the last year. But it is the defining value proposition for SocialTwist."Digiday:Daily article by John Gaffney, July 2010
"SocialTwist's Tell-a-Friend service protects consumer data privacy and maintains the three-way trust relationship between the brand, its users and their referred friends."Marketing by Deepak article by Deepak Gupta, July 2010
"SocialTwist, a social marketing platform solutions provider, is betting big on the online advertising industry that is likely to touch USD 36 billion by 2014."
Hindustan Times article by Press Trust of India, July 2010
Our Customers
"Social media marketing poses a huge challenge of measurable ROI. We simply love SocialTwist Tell-a-Friend platform because it provides clear success measurement and insights. The simple intuitive user experience and the powerful backend platform that can be tailored to our needs were impressive. The experienced and knowledgeable SocialTwist team makes the integration process look so easy."
Akerho Oghoghomeh
Associate Brand Manager,
ConAgra Foods
"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."
Michael McDowell
Manager, Shopper Marketing,
Sara Lee
"SocialTwist was the ideal partner for us during this crucial holiday season. Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our text books by more than 10%."
Charles Dupin de Saint Cyr
Director of Retention and Loyalty, Barnes & Noble
"SocialTwist's Tell-a-Friend referral marketing program was instrumental to the success of Jamba Juice's 20th Anniversary "Buy One Get One Free" promotion. The viral nature of the Tell-a-Friend widget and ease of use for Jamba's audience helped us greatly extend the reach on the campaign, thereby enhancing our media buy. And SocialTwist's team of professionals are insightful, responsive, and a real pleasure to work with."
Nichole Paro
Account Director (Jamba Juice), Neighbor Agency
"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers."
Bo Schuerman
Interactive Marketing Manager, Procter & Gamble
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