Overview

Our solutions drive new customer acquisition and repeat business for our customers.

  • Our platform makes it really simple for consumers to refer products and offers to their friends, through their social networks
  • Businesses can tie incentives and promotions to reward desired customer behavior
  • These incentives are passed along to other prospects through these referrals, leading to a viral chain of new product referrals

This has two important consequences: The original brand message gets hugely amplified, reaching a new and large like-minded audience, quickly and cost-effectively. Coming from known parties, the referrals are dramatically more trusted and far more likely to result in new purchase and customer commitment than brand messages.

Enabling Social Networks

SocialTwist enables consumers to make referrals across social networks, including Facebook, Twitter, email, blogs, instant messaging, and other social platforms. Brands and retailers can customize these connections, add brand and product logos, message templates and other branding elements to create referrals coming from trusted parties, with branded support.

Enabling Marketing Programs

We can build social referrals into almost any marketing program, in a matter of weeks. We work with brand managers, shopper marketers and media agencies to design and execute marketing programs on the SocialTwist platform.

Our highly flexible and innovative platform has been tuned across hundreds of campaigns, across a number of diverse industries. These include consumer products, electronics, financial services, hospitality, entertainment and other sectors.

Analytics

Through the course of the program we provide all key analytics businesses need to understand the effectiveness of the program. This includes channel effectiveness, offer effectiveness, media effectiveness, viral measures, conversion tracking and other campaign-specific metrics.

Our Customers

"Social media marketing poses a huge challenge of measurable ROI. We simply love SocialTwist Tell-a-Friend platform because it provides clear success measurement and insights. The simple intuitive user experience and the powerful backend platform that can be tailored to our needs were impressive. The experienced and knowledgeable SocialTwist team makes the integration process look so easy."

Akerho Oghoghomeh
Associate Brand Manager,
ConAgra Foods

"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."

Michael McDowell
Manager, Shopper Marketing,
Sara Lee

"SocialTwist was the ideal partner for us during this crucial holiday season. Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our text books by more than 10%."

Charles Dupin de Saint Cyr
Director of Retention and Loyalty, Barnes & Noble

"SocialTwist's Tell-a-Friend referral marketing program was instrumental to the success of Jamba Juice's 20th Anniversary "Buy One Get One Free" promotion. The viral nature of the Tell-a-Friend widget and ease of use for Jamba's audience helped us greatly extend the reach on the campaign, thereby enhancing our media buy. And SocialTwist's team of professionals are insightful, responsive, and a real pleasure to work with."

Nichole Paro
Account Director (Jamba Juice), Neighbor Agency

"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers."

Bo Schuerman
Interactive Marketing Manager, Procter & Gamble