SocialTwist - Customer acquisition and retention platform using social referrals

Packaged Solutions

Our packaged solutions are designed for large brands and retailers. Each uniquely combines these three components:

Referral Management - Enablement of the consumer referral process withkey safeguards in place: privacy, security and compliance.
Social Sharing - Multiplication of referrals through out-of-the-box connections with multiple social channels, while keeping the brand in control of all messaging.
Incentive Management - Distribution, tracking and redemption of customer rewards, coupons and other incentives, with controls over tracking, fraud detection and budgeting.

Packaged Solution	Description
Membership recruitment	Drives new memberships from current members Ties in rewards to tracked and measured outcomes Example: Club membership to big-box store
New product launch	Drives referrals and awareness for new product launches Uses incentives to promote trial Example: New flavor of coffee, snacks, etc.
Coupons & promotions	Uses referrals to drive distribution and redemption of coupons Ties higher value rewards to referrals Example: Coupon offer for packaged foods
Loyalty programs	Identifies loyal customers willing to generate referrals Ties in higher value rewards Example:Special offer communication (eg, special one-day-sale) to membership card holders
Offer testing	Ties referrals to any one of a set of random offers Designs offers to suit customer segments (customers, non-customers) Example: Rebates on current product vs. new product
In-store traffic	Set up online offer to drive in-store traffic Ties redemption to store presence Example: Retailer website driving store traffic
Local offers	Focuses on objective to drive sales within region Ties redemption to stores within region Example: Promotions by car dealerships within region
Seasonal offers	Promotes time-based offers Sets up mid-course testing and tuning before season expires Example: Back-to-school offer from school supplies retailer
Sweepstakes	Drives viral behavior through chance to win outsized rewards Assigns and tracks win probability Example: Automobile club offers vacation offer as part of membership drive

How It Works

Insert Brand Treatments
Corporate branding introduced in buttons, widget, and email messaging

Configurable Referrals
Configure Referrals
Customize referral messages

Choice of Email Template
Choose Email Template
Select content and layout of email templates

Customize Thank You Page
Customize messages and create new calls to action

No Ads
No Ads
All user interface elements are free of any advertising

Detailed Analytics
Channel Analytics
Detailed performance analytics on campaigns

Assured Privacy & Security
TRUSTe certified, privacy protected, anti-spam controls

No Language Barrier
Language Compatibility
Supports over 25 languages and allows easy switching

How We Engage

For any of these packaged offers, our client teams work with our customers to plan the scope of the engagement and address common customer issues and ones specific to their business.

Our Customers

"Social media marketing poses a huge challenge of measurable ROI. We simply love SocialTwist Tell-a-Friend platform because it provides clear success measurement and insights. The simple intuitive user experience and the powerful backend platform that can be tailored to our needs were impressive. The experienced and knowledgeable SocialTwist team makes the integration process look so easy."

Akerho Oghoghomeh
Associate Brand Manager,
ConAgra Foods

"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."

Michael McDowell
Manager, Shopper Marketing,
Sara Lee

"SocialTwist was the ideal partner for us during this crucial holiday season. Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our text books by more than 10%."

Charles Dupin de Saint Cyr
Director of Retention and Loyalty, Barnes & Noble

"SocialTwist's Tell-a-Friend referral marketing program was instrumental to the success of Jamba Juice's 20th Anniversary "Buy One Get One Free" promotion. The viral nature of the Tell-a-Friend widget and ease of use for Jamba's audience helped us greatly extend the reach on the campaign, thereby enhancing our media buy. And SocialTwist's team of professionals are insightful, responsive, and a real pleasure to work with."

Nichole Paro
Account Director (Jamba Juice), Neighbor Agency

"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers."

Bo Schuerman
Interactive Marketing Manager, Procter & Gamble

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