Team

Vijay Pullur, Founder and CEO

Vijay co-founded Pramati Technologies, a global pioneer in Java Application Servers and the first in the world to achieve J2EE certification. Vijay was responsible for building up the company to a team of over 400, serving more than 500 global customers. He also set the company's US sales team and critical OEM partnerships with companies like Tibco, EMC, Progress Software, and others. Within Pramati, Vijay has incubated and spun-off multiple businesses, SocialTwist among them. Prior to Pramati, Vijay spent 8 years in technical leadership and software development roles at Wipro, India's software giant (NYSE:WIT). Vijay has a BS in Computer Science. Exceeding customer expectations is his only mantra.

Sanjeev Agrawal, President

Sanjeev brings leadership and executive experience from startups and rapidly growing enterprises. Previously, he was CEO of Aloqa, a leading mobile platform for proactive location-based contextual alerts (acquired by Motorola). Prior to Aloqa, Sanjeev served as head of Product Marketing for Google and VP of Products and Marketing at Tellme Networks (acquired by Microsoft). Earlier, Sanjeev was a management consultant with McKinsey & Co and worked at Cisco Systems in partnerships & business development. Sanjeev earned his MS and BS, both in Electrical Engineering & Computer Science, from MIT. He pretends to play squash when not chasing down his two young kids for exercise.

Mark Dillon, Chief Revenue Officer

Mark was VP of worldwide Partner Sales at Adobe Systems where he established their technology across a global network of over 1,000 agencies, system integrators, and digital platforms. Previously, he was the VP of Partner Sales and part of the executive team at Omniture, the second largest technology IPO of 2006 (acquired by Adobe in 2007). In 2009, Mark was awarded CRN magazine's Channel Chief Award for pioneering a successful SaaS based partner program. Mark has also held senior sales management positions at Webside Story (acquired by Omniture), and leading telecommunications companies. Mark enjoys coaching soccer and skiing with his wife and three boys.

Vijay Sundaram, Chief Marketing Officer

Vijay brings years of entrepreneurial and executive experience as a founder of companies in supply chain, mobile advertising and solar energy technologies. He was a co-founder and EVP at GT Nexus, one of the largest supply chain and trade logistics SaaS companies, where he led all marketing, strategy, and new business initiatives. Previously, Vijay was a strategy management consultant for some of the world's largest companies in the US and Europe in financial services and consumer products. Earlier, Vijay led product teams at HP and Apollo Computer. Vijay has a BTech in Engineering from the Indian Institute of Technology at Madras, an MS in Computer Science from New York University, and an MBA from the Wharton School of Business.

Vivek Lakshman, Cofounder & VP of Products

Vivek is co-founder of SocialTwist and is responsible for overall product strategy and execution. He was head of system performance and implementation for Pramati middleware products that are now used by the 10 top Indian banks in mission critical applications. Prior to Pramati, Vivek held senior management positions at Cordys, a BPM platform company. Earlier, Vivek held leadership roles in project management and quality at the Baan and the Vanenburg Group. Vivek has institutionalized agile development, for rapid response to the fast-changing world of social networks.

Harish Thirumalai, VP of Finance

Harish brings fifteen years of experience in financial consulting, accounting, taxation, treasury, and international accounting practices. He has also worked on venture financing for high-tech growth companies. He is a qualified Chartered Accountant from Indian Institute of Chartered Accountants and also a Cost Accountant from Institute of Cost and Works Accountants.

Our Customers

"Social media marketing poses a huge challenge of measurable ROI. We simply love SocialTwist Tell-a-Friend platform because it provides clear success measurement and insights. The simple intuitive user experience and the powerful backend platform that can be tailored to our needs were impressive. The experienced and knowledgeable SocialTwist team makes the integration process look so easy."

Akerho Oghoghomeh
Associate Brand Manager,
ConAgra Foods

"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."

Michael McDowell
Manager, Shopper Marketing,
Sara Lee

"SocialTwist was the ideal partner for us during this crucial holiday season. Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our text books by more than 10%."

Charles Dupin de Saint Cyr
Director of Retention and Loyalty, Barnes & Noble

"SocialTwist's Tell-a-Friend referral marketing program was instrumental to the success of Jamba Juice's 20th Anniversary "Buy One Get One Free" promotion. The viral nature of the Tell-a-Friend widget and ease of use for Jamba's audience helped us greatly extend the reach on the campaign, thereby enhancing our media buy. And SocialTwist's team of professionals are insightful, responsive, and a real pleasure to work with."

Nichole Paro
Account Director (Jamba Juice), Neighbor Agency

"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers."

Bo Schuerman
Interactive Marketing Manager, Procter & Gamble