Vision
Social networks are profoundly changing consumer behavior. More than 75% of consumers say they seek advice from their social networks before making purchase decisions. Over 600 million people use social networks every day. This is where they get their advice. In future, we believe that purchase decisions will be made this way.
Businesses have always recognized the power of referrals made by their customers. Many offer significant incentives for these referrals, as tacit acknowledgment of their quality and the loyalty they engender.
The biggest opportunity for businesses in a socially connected world is to drive new business using the proliferating social connections of their customers. Impactful referrals from like-minded people are just a click away. Companies that rethink their incentive and promotional programs and tie them to customer referrals will discover an extremely effective way of acquiring new customers, at very low cost.
Indeed, this could well become their biggest competence.
Our Customers
"Social media marketing poses a huge challenge of measurable ROI. We simply love SocialTwist Tell-a-Friend platform because it provides clear success measurement and insights. The simple intuitive user experience and the powerful backend platform that can be tailored to our needs were impressive. The experienced and knowledgeable SocialTwist team makes the integration process look so easy."
Akerho Oghoghomeh
Associate Brand Manager,
ConAgra Foods
"With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."
Michael McDowell
Manager, Shopper Marketing,
Sara Lee
"SocialTwist was the ideal partner for us during this crucial holiday season. Not only did they customize a program exactly to our specifications, the entire process was painless. And, best of all, the program increased sales of our text books by more than 10%."
Charles Dupin de Saint Cyr
Director of Retention and Loyalty, Barnes & Noble
"SocialTwist's Tell-a-Friend referral marketing program was instrumental to the success of Jamba Juice's 20th Anniversary "Buy One Get One Free" promotion. The viral nature of the Tell-a-Friend widget and ease of use for Jamba's audience helped us greatly extend the reach on the campaign, thereby enhancing our media buy. And SocialTwist's team of professionals are insightful, responsive, and a real pleasure to work with."
Nichole Paro
Account Director (Jamba Juice), Neighbor Agency
"A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers."
Bo Schuerman
Interactive Marketing Manager, Procter & Gamble
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